The number one destination for stylish toddlers and teens, Urban Bratz opens new flagship store at The Point, Malta

Urban Bratz has opened yet another fresh store, increasing the brand’s footprint, this time in one of the hottest shopping destinations on the Maltese islands – The Point Shopping Complex, in Sliema.

Found on Level -2, this Urban Bratz will be the brand’s new flagship store, and is next door to other Hudson stores namely Nike Store and Urban Jungle. The store carries a one-of-a kind LED display at the entrance. This LED displays supports the store’s identity, creating an impressive and memorable retail experience for customers, especially kids.

The opening was celebrated with an entertaining Bratz show, which saw around 100 performers and multiple passersby enjoy an amazing dance show. Some great music was also played by DJ Denzel Armani in the store, where shoppers could also get some exciting face paints, which made the opening day one to remember. All participants received an exclusive gift bag consisting of a sticker pack, a Bratz keychain, a certificate of participation, a voucher, as well as an Easter goodie bag.

Everyone knows how difficult it can be to find fresh and cool clothing in the right sizes, especially during those tricky ages between childhood and tweenhood, but Urban Bratz solves this dilemma! The store boasts a wide range of apparel and footwear with brands including Nike, Jordan, Adidas, Tommy Hilfiger, Calvin Klein, Levi’s and more. With all these brands under one roof, it is the perfect spot for every kid and pre-teen to discover their style and admire the legendary shoe wall featuring the Jordan sneaker illuminated through an LED coupled by a quote by the one and only:

“I never lost a game. I just ran out of time” – Michael Jordan

With an emphasis on providing a great customer journey, the store is well divided into separate sections for girls and boys to make it easier for young shoppers to find exactly what they’re looking for. A central section features a mix of sneakers sure to appeal to girls and boys alike.

About Urban Bratz

Urban Bratz is a locally developed brand by Hudson and is the younger sibling of ‘Urban Jungle’, a home-grown brand now present in major cities in Rome, Naples, Casablanca, Algiers, and Lagos with more in the pipeline.

Hudson is the leading fashion and sports retailer in Malta with brands such as NIKE,  Intersport, Urban Jungle, Calvin Klein, Tommy Hilfiger, Mango, Armani Exchange, Kiabi and more.

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